Technology has changed the way that marketers advertise. The facts are that digital methods of communication and marketing nowadays are faster, more versatile, practical and streamlined. So, is digital really the new traditional?
With nearly 4 billion people using the Internet and over 3.2 billion people on social media globally, digital marketing has become an integral part of every businesses success (Hubspot 2019). One-third of the world uses social media regularly, making it an excellent channel to connect with a target audience. TV or a radio ad might play in one location; a city or region while a digital ad can reach a local audience, but also an international one, even the whole world.
The great advantage of digital marketing versus traditional is that although you may be competing with similar businesses, you still have the possibility of appearing by targeting a specific niche. It is vital to get customers to think of a product/service as more than just a commodity. And as long as you see conversions coming in, you can scale your advertising continuously.