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Social Blue

Lead generation via Facebook

The potential of Social Blue

Social Blue is specialized in generating performance based leads via Facebook.
We gather hundreds of thousands of leads for our customers
and only charge a fixed fee per lead.

Image by Adam Burns

Nice to meet you meetyou

We are Social Blue, an agency specialized in generating performance based leads via Facebook. We have a lot of experience running effective lead generation campaigns. Each month we generate hundreds of thousands of leads. These are our specialists:

Tim Roemer
CEO & Owner
Kees Verberne
Chief Financial OfficerCFO
Bart Kramer
Chief Sales OfficerCSO
Arie Kaagman
Head of Design
Leigh Gough
Head of Business NA
Linda Jansen
Social Media Designer
Othman Namri
Business Development ManagerBDM
Claudia Dekker
Senior Designer
Koen Verhoeff
Chief Marketing OfficerCMO
Patrick Haring
Head of Strategy
Kevin Bruggink
Head of Innovation
Sander Janssen
Business Development ManagerBDM
Bart Stavenuiter
Team Leader Development
Daphne Kok
Facebook Marketing SpecialistFB Marketing Specialist
Jeanine de Konnigh
Facebook Marketing SpecialistFB Marketing Specialist
Marleen Blokker
Facebook Marketing SpecialistFB Marketing Specialist
Kay Lakeman
Front End Developer
Mark Broersen
Backend Developer
Sam Drentje
Head of Performance
Jordy Schreuder
Campaign Manager
Robin ten Hove
Facebook Marketing SpecialistFB Marketing Specialist
Theun Sijm
Facebook Marketing SpecialistFB Marketing Specialist
Linda Wildschut
Administrative Assistant
Sjoerd Knol
Chief Process OfficerCPO
Jeroen Wind
Administrative Assistant
Eveline Morlang
Campaign Manager
Bram Delver
Social Media Copywriter
Henny Beutick
Office Manager
Maider Sánchez Elizondo
Business Development ManagerBDM
Chief Happiness OfficerCHO
Robbin Schepers
Backend Developer
Marisa Jiménez
Campaign Manager
Yenti Tan
Management Consultant
Floor van Paassen
Ivan Serrano
Account Executive
Sen Nathan
Account Executive
Daniela Jacobo Gallardo
Facebook Marketing SpecialistFB Marketing Specialist
Rob Ransome
Facebook Marketing SpecialistFB Marketing Specialist
Roel Schouten
Rianne van Diemen
Terri Steneker
René Loos
Front End Developer
Sonja Babic
Facebook Marketing SpecialistFB Marketing Specialist
Daniela Salom
Account Executive
Marcelo Chiminazzo
Business Development ManagerBDM
Nancy Rivas
Account Executive
Noel Prieto
Account Executive
Click here to see who's
working for Social Blue

WhySocial Blue

Social Blue specializes in generating high quality performance based leads via Facebook and Instagram. This means we only charge a fixed fee per lead and no cost for anything else, which might just improve your ROI. We have broad experience running effective campaigns for international companies.

With Social Blueyou'll get:

High quality leads

We find your best audience on Facebook to ensure the best quality leads.

Performance based

Don’t pay for anything other than the leads you want us to generate.

Better ROI

Achieve an optimal return on investments on your leads.

Why it works



Facebook has an unprecedented large reach, each of the 1.32 billion users is there for you to involve and activate.



Thanks to the many segmentation and targeting possibilities Facebook has, we are able to reach every possible target group. There is even a possibility to upload your own data. By using this, we can reach your existing users, or if necessary, exclude them. By creating lookalike audiences, it's possible to reach consumers who have the same characteristics as your current customers. Our point: Facebook is the perfect tool to generate the leads you need.



It's possible to generate leads wherever and whenever you want. Quick responses to certain topics and life events such as cohabitation, child birth or birthdays allows us to perfectly time your campaign.



Your campaign is up and running and soon enough your leads are finding you. Would you like to modify or adjust something? This can be done with just a few clicks and in real-time.



Being able to reach your potential consumers via various devices such as mobile phones, tablets and laptops; makes it possible to reach them almost everywhere, even on holiday!



Social Blue has activities in
over 50 countries. Each
month new markets are
added to that number.


Social Blue has its own
exclusive audience of over
2 million fans through several
successful Facebook pages


Social Blue is cooperating
with hundreds of
international parties.


Social Blue publishes
over 25.000 Facebook
ads per month.


With these ads, Social Blue
realizes 10 million advertising
views per day on Facebook.


Social Blue gets
dedicated training from
Facebook on a monthly basis.


Social Blue runs its own
design studio to create
perfect ads and web pages.

Social Blue is cooperating with hundreds of international parties, such as:
Interested in a cooperation?


To continuously achieve large volumes of leads for our customers, we have developed a successful method. Let us take you through it in 5 steps:


We develop aresponse page for you

The first step in our process is to determine whether you need a response page. If you already have a page where your leads can be registered, we will deliver a tracking pixel so we can track conversions. No suitable landing page yet? We are happy to advise you in creating an effective response page. Would you prefer to outsource this to us? We are able to develop an optimized landing page for you, perfectly matching to the look & feel of your brand or organization.

We test your campaign

We'll ask you for the conditions and guidelines that should be taken into account for the leads. Think of demographics, interests or backgrounds. You will tell us what you are able to invest in a lead and based on this fee, we will develop a test campaign. You will receive a preview of the ads we create, and after approval we will start testing with a small budget. This to see if the amount per lead you have in mind is realistic and achievable.

Example post

A new revolutionary hearing aid is on the market! This hearing aid is equipped with advanced technologies, and able to provide you with great quality of sound while remaining almost invisible.

Would you like to test it for free? Click here
Schoonenberg is looking for peope who want to test their hearing aid!
Participation is free and without any obligations.
Click here for more information
LikeCommentShare  25      7 Sponsored

We optimizeyour campaign

As Facebook experts, our team has developed several optimization strategies. We know exactly how to reach the right audience for your campaign. Additional segmentation options can be used to enlarge or reduce the audience and make the most of Custom Audiences. This is the perfect way to reach more engagement and optimize the campaign for a lower cost per lead

No cure,no pay

Now that we have developed a campaign that delivers quality leads, we'll discuss the volume that should be delivered. We agree on a budget and deliver you the agreed amount of leads. You only pay for leads that meet the predetermined conditions. No cure, no pay!

Lead quality

To keep the volume and the quality of the leads optimal, we will be in regular contact. For example: If you notice that you received too many male profiles and wish to receive more female profiles, we will adjust the campaign in order to correct this. We will constantly check if the lead quality is sufficient. Based on your feedback, we can adjust the campaign. Satisfied? We are more than happy to increase the volume!

through inspiration

For every 5 minutes you spent on your phone, you use Facebook or Instagram 1 minute. But is your brand or product shown on Instagram? And do you know the essential differences and similarities between Facebook and instagram?

Social Blue can inspire your potential audience and existing customers through Instagram to generate direct leads in the form of emails or phone numbers. Other options are negotiable.

Campaign types

Clicks to your website

•      Redirect your audience to your website through targeted ads that fit with Instagram.

Mobile App Installs

•      Targeted ads that inspire your audience to download your app. Social Blue tells your story through qualitative visuals.

Video Views

•      Tell your story through video? That's possible. Moreover, Social Blue creates ads that are optimized for reach, so that you're sure you're reaching your target audience. Social Blue even has the possibility to create video footage with you. Enquire about the options!

Contact us

Ad types

Photo ads

•      With photo ads, Social Blue tells your story through impressive imagery. Whether it is to inspire people to approach your brand or take action, both are possible.

Carousel ads

•      Carousel ads infuse an ad with depth and interaction. Users can swipe through the ad to see different visuals. A call-to-action button ensures this interaction then turns into an actual action.

Video ads

•      Video ads offer the same canvas as ads with images, only now with power of sound and movement. Starting this year, it's possible to share videos of 30 seconds maximum.



Social Blue is specialized in effective lead generation campaigns through Facebook & Instagram for a range of charities including Greenpeace, WWF, Diabetes Fund and IFAW. We have grown to be the #1 Facebook Performance Agency and are in direct contact with Facebook in Dublin. This allows us to communicate quickly, possess additional tools and to be invited on a regular basis to beta test new functionalities of the platform.

Annually, we recruit hundreds of thousands of new donors for charities. We do this through campaigns, whereby Social Blue takes care of the entire strategy, including the creation of dedicated response pages. Only a fixed fee per lead is to be paid. There are no additional costs. Social Blue works for dozens of charities in over 20 countries, achieving a very high ROI by generating leads of exceptional quality.

Besides finding new donors, Social Blue also runs campaigns for more donations from existing donors, finding volunteers and setting up texting campaigns.

Social Blue speaks as the partner of charities
on various international trade fairs.

Our clients include:


Facebook ♥
Social Blue

Social Blue was one of the first to focus exclusively on Facebook advertising to generate solid leads for high-profile clients in 2016 alone, using a range of Facebook tools, we reached a 19% increase in conversions.

View this case


Brand Awareness

Naturalicious, who produces natural juices and snacks, reached a massive segment of all active Facebook users in the Netherlands, successfully raising brand awareness and increasing leads. Using the techniques that Facebook offers, we created a 40% increase of new customer leads. Read now on Facebook:

View this case

World Wildlife Fund

Petition signatures

Social Blue has, in collaboration with WWF, set up a Facebook and Instagram campaign to stop illegal poaching in Vietnam. With this campaign Social Blue gave WWF 25.000 potential new donors in just 6 weeks.

Download this case

Atelier Goldner Schnitt

Newsletter subscribers

For the German clothing store Atelier Goldner Schnitt, Social Blue has generated newsletter subscriptions in the Netherlands. The objective of the campaign was to reach female seniors who are already buying fashion products both offline as well as online (Omnishoppers). This campaign has shown a 10% higher conversion rate in comparison to other sources Atelier Goldner Schnitt is using. Read the entire case on Facebook.

View this case

NS International

Newsletter subscribers

Social Blue is a performance based company. 'A big plus', says Joost Kaart at N.S. International: 'that is exactly what we were looking for. The number of subscribers topped our expectations and the overall quality of the leads is excellent'. Social Blue generates e-mail subscribers for N.S. International on a monthly basis. View this case for more info about the N.S. International campaign.

View this case


App downloads

With the goal of generating a large amount of app downloads in a short period of time, Social Blue created a Facebook ad campaign for Scoupy. This campaign realized an impressive 25% conversion ratio and twice the reach of other campaigns with similar budgets. Read more about the campaign in this case.

View this case



Ilse van den Heijkant

GFK cooperates with Social Blue to recruit new member for surveys conducted by GFK. Social Blue has proven to reach the desired target group of GFK via Facebook, and convert them into new active members.


Valentijn Bras, CEO Scoupy B.V.

Facebook marketing agency Social Blue successfully pushed facebook ads to reach price-conscious consumers who want to save on their purchases. And of course, for even more people to join the SCOUPY community and enjoy all discounts and offers.

De Persgroep

Esther Nanninga, Manager Marketing

In the past, we tried multiple times to use Facebook as an active lead generation platform. Social Blue is the first partner that managed to achieve this target, and all through Facebook tools. By creating custom, realistic visuals, we’ve achieved our goals.


Yves Debrabandere

Vacansoleil wanted Social Blue to generate more requests for their holiday catalogue via Facebook. Social Blue has proven that they could reach the right audience for Vacansoleil. The quality of delivered leads is very high and Vacansoleil is very positive about the collaboration with Social Blue.


Marélie Sweep-Steensma, Senior Marketeer

Social Blue proves to be the #1 Facebook Agency in Europe when it comes to Direct Response. As an NGO we are really happy with the quality of the leads that Social Blue delivers.

Aldeas Infantiles SOS de España

Marta Pardal, Online Marketing Manager

We have been working with Social Blue on recruiting leads for a few months now. Our experience has been very good, from the beginning they understood our organization, something that is not easy, and they provide us with what we need: quality, agility, and proactivity. They are not simply a supplier, they are a great partner with whom we maintain a relationship of trust.




Nieuwe Steen 27
1625 HV Hoorn
The Netherlands

North America


Social Blue Corp.
180 John St,
Toronto, ON, M5T 1X5


T: +1 647.256.5170

United Kingdom


Social Blue ltd
114 Whitechapel High St,
London E1 7PT


T: +44 (0)20 3697 3980


Terms and conditions 2015 Social Blue

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