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Developing effective lead generation campaigns for our clients and ourselves for the last 8 years has taught us a thing or two about what makes a campaign work. The art of stimulating, capturing, and maintaining a prospect’s interest in a product or service in today’s loud internet environment requires time, dedication, and a unique set of tools — tools that we’ve mastered in the past 8 years.

“The most important thing for me is to be in a role where I enjoy myself. To be successful, you always have to enjoy your work. At Social Blue, I work with passionate and inspiring people from various teams daily. I like the company culture of continuous learning, as we strive to get better results for our clients, and we will never settle for less.” Read more about our Teamlead Marketing for UK & DACH, Tony, in this interview.

Lead generation is the art and science of stimulating, capturing, and maintaining people’s interest in a product or service by effectively building a relationship to turn that prospect into a customer. So how exactly can you do that as a business while still effectively manage everything else? Outsourcing. Outsourcing is the easiest way to stay focused on your core business while at the same time, scale and grow your business. In this post, we take a deep dive into the benefits of outsourcing and how you can use other’s tools to grow your own business.

Social Blue, a fast-growing, technology-driven Dutch lead generation agency, announces the acquisition of AWM Network and the new group name Leads.io. The new group has the goal of becoming the global leader in lead generation. Leads.io offers a better way to acquire high-quality leads, and both Social Blue and the newly acquired Danish company, AWM network, will be a part of Leads.io.

“I am happy and grateful by the trust from Social Blue for integrating me into Toronto’s team. When I told the company about my migration plans to move from Paris to Montreal about a year ago, they offered me the opportunity to keep working at Social Blue as a Business Development Manager. Although I’m located in Montreal, I work closely with our team in Toronto. The company proposed me to the position of Head of Sales Canada a couple of months later, and I couldn’t be more excited.” Read more about Nathan in this interview.

What exactly is native advertising, and why is it such an effective lead generation method? Learn more about the benefits of native advertising for your company.