Blog

With a user-generated content strategy, you can amplify the word-of-mouth of your customers through your own digital channels. So how exactly do you go about creating user-generated content?

The advent of GDPR has not been accompanied by much cheer from marketers. After all, no one who wants to make a sale would willingly dissuade a customer from sharing their personal details.

Digital marketing is overshadowing and surpassing traditional marketing. Even though traditional marketing has its own importance, it’s diminishing in the digital world.

With Instagram considering hiding the like count and rolling out beta-testing in seven countries, there’s been a lot of buzz around the future of digital marketing.

Machine learning is on the rise will be soon able to make increasingly better correlations with audience behaviour. What do we think is next for machine learning in advertising? Read more.

Advertising is powerful. If done properly, it broadens and enhances the way we see the world – getting us to think, feel and consider the space and issues around us in a new light.