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In this blog post, we’ll cover what Facebook lookalike audiences are, why you should be using them, and how you can maximize this tool to generate high-quality leads. Learn more about how Facebook’s Lookalike Audiences can help you target your ideal customer and reduce lead acquisition costs.

A pay-per-lead model charges no fee for the service until a qualified lead is delivered. PPL is cost-effective and helps avoids the high set-up costs of lead generation by filtering out and delivering only the most viable prospects.

Working from home full time for a prolonged period can be challenging. In honour of International Stress Awareness Day, we’d like to share these 6 tips to combat the risks of working from home and learn how to make the best of it.

It is the ads’ interactivity that empowers consumers’ interaction and participation. People want in on your next big idea and they’re doing it through fewer words, GIFs, emojis, face filters, stickers, live videos and reactions, etc. As a result, brands and people are becoming more intertwined.

Real-time engagement can really bolster lead quality. Both chatbots and live chat are valuable tools, but it’s important to address the specificities of your campaign to zero in on the right strategy. Social Blue has successfully created and incorporated live chat and chatbots into client campaigns to produce higher lead quality. We’ll draw from our experience in sharing some insights.

Reading is important because it helps us grow mentally. Every book gives us an opportunity to learn new things and explore new ideas. Reading books increases our knowledge and makes us more aware of our surroundings. Reading also helps us cope with stress and provides us with creative solutions in the uncertain times of COVID-19.