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It is the ads’ interactivity that empowers consumers’ interaction and participation. People want in on your next big idea and they’re doing it through fewer words, GIFs, emojis, face filters, stickers, live videos and reactions, etc. As a result, brands and people are becoming more intertwined.

Real-time engagement can really bolster lead quality. Both chatbots and live chat are valuable tools, but it’s important to address the specificities of your campaign to zero in on the right strategy. Social Blue has successfully created and incorporated live chat and chatbots into client campaigns to produce higher lead quality. We’ll draw from our experience in sharing some insights.

Reading is important because it helps us grow mentally. Every book gives us an opportunity to learn new things and explore new ideas. Reading books increases our knowledge and makes us more aware of our surroundings. Reading also helps us cope with stress and provides us with creative solutions in the uncertain times of COVID-19.

92% of the world’s online population is estimated to use emojis, and so it’s no surprise that marketers everywhere have embraced this rapidly growing visual language that transcends borders and tongues. Emojis are a great tool to humanize your brand, create an organic feel, and generate visceral responses in your audience as long as you align the icons you use with your message and brand voice.

Native advertising has gripped the ad world by storm, and it has proven to be a very effective method for lead generation. Native advertising enables you to reach a wider audience and enhance trust and brand loyalty. Native ads registered an 18% lift in purchase intent as compared to banner ads and average a CTR (0.2%) that’s higher than display ads (0.05%).

The sales funnel starts the moment someone becomes aware of your brand and ends when they make a purchase and become a customer. Once you’ve received your quality leads from us, it’s time to get converting.