Blog

What exactly is native advertising, and why is it such an effective lead generation method? Learn more about the benefits of native advertising for your company.

Social Blue is proud to be an official Facebook business partner and as a first mover, we regularly test new features that the platform rolls out. In this blog, we’re sharing some of our first experiences with their most recent addition: Instagram Reels ads.

From the beginning, Social Blue has set out to be a different kind of company. One that not only celebrates connection, but is committed to upholding a culture where inclusion, diversity, equity, and accessibility are valued and respected.

With new data and privacy regulations popping up across social media platforms, apps, and even operating systems, marketers are asking themselves – Will data and privacy regulations be the death blow that ends lead generation efforts? As a trusted lead generation partner with a strong focus on compliance and quality – we’re confident about the future of lead generation. Read more about data and privacy regulations in lead generation.

In this blog post, we’ll cover what Facebook lookalike audiences are, why you should be using them, and how you can maximize this tool to generate high-quality leads. Learn more about how Facebook’s Lookalike Audiences can help you target your ideal customer and reduce lead acquisition costs.

A pay-per-lead model charges no fee for the service until a qualified lead is delivered. PPL is cost-effective and helps avoids the high set-up costs of lead generation by filtering out and delivering only the most viable prospects.