What makes us different?
At Social Blue, we’re proud of the in-house technology that we’ve built over the years. This enables us to provide our clients with a steady flow of high-quality leads and additional services at no extra costs. Learn more about the systems behind our technology-driven lead generation agency.
We value long-term partnerships and we believe that the foundation of great cooperation is transparency. Our Partner Portal gives you a rich dashboard that displays real-time insights into your campaigns. It also provides an easy ad-approval tool to ensure that all the ads we create are easily accessible to you. In addition, our Partner Portal helps you to keep track of your invoices and generates reports upon request. Our aim is to make your job easier since our Partner Portal provides you with statistics that are valuable to your other business objectives.
BERT is our internal campaign management platform and shows all collected data in real-time. We know exactly how your campaign is performing and we can steer your campaign to better performance. Machine learning helps our marketing teams to make even better decisions and it also predicts if a campaign is on track to hit its goals. Through automation and machine learning, our marketers are notified of any changes that require their attention so that we’re always on top of the performance of our campaigns.
ELMO is our lead system, responsible for receiving, processing, and transferring qualified lead data. ELMO filters out invalid phone numbers, emails, and also catches falsified and duplicate leads. This system then transfers the valid lead data to you through an API or SFTP in real-time! All data is safe, secure, and processed in a way that is compliant with GDPR. This ensures you only receive high-quality leads that are ready for you to follow up.
We built COUNT to connect all of our systems to our accounting department. This system knows the exact amount of leads generated for every client and automatically creates bills for those leads accordingly. COUNT keeps our administration up to date for all our clients. The information is also shared with the Partner Portal, from where you can easily access and keep track of your invoices. With COUNT we can bill you for the exact amount of quality leads we generated – no more and no less.
To ensure a high conversion rate, we analyse the behaviour of website visitors and test variations to optimise their experience. With every test, we make sure the data proves that our landing pages have a higher conversion rate than previous versions. We also take into account the conversion from lead to a sale. Since we value long-term partnerships, we work together closely to improve our campaigns and make them perform even better over time. We want to ensure that the quality of our leads remains high, so we validate the data left by the consumer on our page.
Since we work performance-based, partnering with us guarantees that you can profit from our in-house technologies at no extra costs. In addition to the technologies above, we’re also looking forward to welcoming several new innovations in the near future. Hear more about our software and development team from our Chief Process Officer, Sjoerd Knol.