Social Blue with offices in Hoorn, Groningen, Toronto, London, Paris, Berlin, Stockholm, Melbourne, Mexico City and Singapore has achieved significant organic growth since its start in 2013 and have grown rapidly to 150 full-time employees. The company generates exclusive high-quality leads on a pay-per-lead basis. They provide a scalable source of leads for clients in various markets and verticals by using their in-house technology. Last year, Social Blue started with their buy & build strategy by acquiring a Dutch native and display advertising lead generation specialist.
CEO Tim Roemer said: “We have the goal to become the global leader in lead generation by building a group of lead generation specialists in multiple verticals and marketing channels. We are extremely proud that Egeria believes in our vision and will support the next phase of our growth strategy including accelerating through buy & build.”
Ramon Casander of Sky Is The Limit Investments commented: “Over the past few years we’ve rapidly grown Social Blue relying on our own strength, and we’ve prepared ourselves for the next growth stage. Considering the global opportunities that we’ve opened up, it was crucial for Social Blue to add a partner that allows us to take advantage of these opportunities. With the experience and expertise of Egeria, we’ve added a partner who can support us to continue our accelerated growth.”
Egbert Prenger, Partner at Egeria added: “We’re impressed by Social Blue’s strong growth and its strong company culture. Through its leading market position in a fast-growing market and scalable business model, we believe it is a platform to further build upon. We look forward to partnering with management to support its strategic ambitions including further acquisitive growth.”