The marketing process of stimulating, capturing, and maintaining a prospect’s interest in a product or service through effective relationship-building that turns them into a potential buyer.
Lead generation starts at the top of the customer journey funnel. Leads that show an interest in your products or services are warm, whereas leads that have no prior knowledge of your business are cold. Lead acquisition happens in the middle stages and is focused on getting more information from the prospect. Lead conversion – the final goal and end-stage – happens when your lead hopefully trickles down the funnel, as they’ve now converted from potential leads into customers.
As a lead generation agency, we not only arouse awareness and interest around your business, but we also filter out prospects and deliver the best-quality leads to you. We send the leads to you or your call centre in real-time so that you can follow up and convert prospects into customers.