Blog

Since 2013, the company has grown to span over 250 clients worldwide, produce 7.5 million leads per year, and expanded to 10 offices across the globe. Together with 150 specialists across 25 different nationalities, Social Blue has come a long way, and on our 7th anniversary, we’d like to reminisce on our journey, our lessons, and our triumphs.

In this blog post, we’ll cover what Facebook lookalike audiences are, why you should be using them, and how you can maximize this tool to generate high-quality leads. Learn more about how Facebook’s Lookalike Audiences can help you target your ideal customer and reduce lead acquisition costs.

A pay-per-lead model charges no fee for the service until a qualified lead is delivered. PPL is cost-effective and helps avoids the high set-up costs of lead generation by filtering out and delivering only the most viable prospects.

Working from home full time for a prolonged period can be challenging. In honour of International Stress Awareness Day, we’d like to share these 6 tips to combat the risks of working from home and learn how to make the best of it.

Read this interview to learn more about our Backend Developer Maarten Tolhuijs: “What I love most about my role is code! Programming feels like gaming. I guess it’s the same kick people get from solving puzzles.”

It is the ads’ interactivity that empowers consumers’ interaction and participation. People want in on your next big idea and they’re doing it through fewer words, GIFs, emojis, face filters, stickers, live videos and reactions, etc. As a result, brands and people are becoming more intertwined.