Meet our Head of Sales Canada

Nathan Dubai

What is your background? Where did you grow up?
I was lucky to share my childhood between the dynamism of the Parisian suburbs and the tranquillity of the countryside. It was a very fulfilling childhood, thanks to the cultural mix that differentiates the rural zone from the city. I undertook studies in international business and shaped my career by being part of several companies, always working closely with the sales department. I’ve also had the opportunity to live abroad, first in Australia and now in Canada.

How do you explain what you do to your friends and family?
Not everyone is familiar with the term “lead generation.” Therefore, the best way to describe what we do at Social Blue is to explain that we provide our clients with their future potential customers. For example, we use platforms such as Facebook to deliver these potential customers. Within Social Blue, I am responsible for finding our next clients interested in growing their business. I am now explicitly working hard to continue our growth in the Canadian market.

What do you like most about your role?
The journey with Social Blue began two and half years ago when the Paris office first opened. I started as Business Development Manager, and it was inspiring to be in the heart of creating something from scratch. I loved being involved in the early days, starting from the bottom and establishing great relationships with clients. When you are in sales, sometimes you have to be a hunter – hunting for sales, new partnerships, etc. However, working in sales at Social Blue taught me that as sales, we are also farmers. Our job is to build relationships, nurture our clients, and work together to reach our shared goals and their ultimate success. That is my favourite part of my role at Social blue. 2021 has definitely started with a bang, and the new year’s challenges keep me motivated, especially starting from zero in a new country and helping our team grow this important market. It’s pretty exciting!

What is the most important thing you have learned while working at Social Blue?
Social Blue has left me with a strong background in sales, management, and company culture, of course. But the most important thing I’ve learned during my time at Social Blue is to trust myself, my intuition, and always keep moving forward. Stay positive and motivated, find new opportunities, and never stop learning. If you want to succeed, you can, and your attitude plays an important if not vital role in that path. It’s not always easy; of course, I do not always succeed, but I now know to move past that and always reach for the next level. It’s pretty ordinary when you say it like that, but thanks to what I’ve learned in Social Blue, I can push myself, stay on track, and this has given me tremendous confidence.

What is your proudest moment at Social Blue?
I am happy and humbled by the trust Social Blue has given me and the opportunity to serve as Head of Sales Canada. I always joyfully look back at my accomplishments during my role as a Business Development Manager in the French market. I’m proud of the long-term partnerships I’ve helped build. I am excited to continue to build solid and long-lasting relationships with our customers, and that’s what drives me to do my best, our customers’ satisfaction. I’ve also recently been recognized as the Best Sales Representative of 2020, and it was an honour to receive that award.

What are your hobbies?
Sport is an integral part of my life. I love discovering and practicing different activities that keep me moving. I’ve been a swimmer since I was very young, which led me to water polo. Physics and team cohesion have been the key factors of success in performing this sport. I was later introduced to obstacle racing, which mixes running with an obstacle course. This sport pushed my limits and increased my mental strength. While training for these races, I discovered boulder climbing, which is perfect for self-control.

What book would you recommend and why?
“Persuasion” by James Borg. The book talks about the way we can express ourselves to be better understood and be more persuasive. It is also an honest guide that teaches you how to be more attentive to others and understand their needs. “Talk less, listen more” — I use this every day in my work and in my personal life.

What is your #1 productivity tip?
I am pretty organized and have created tailored reports to help me clearly follow my activity with my clients. I also really like to visualize things, so I surround myself with organization tools in the office. These visual organizational tools, like my personal dashboard, help me track new opportunities and client progress. I can also map my target audience, collect vertical information, visualize goals/objectives, and define margins. It’s an excellent way to be productive and create self-motivation.

Your typical day/flow at work?
Our Montreal office is located in a WeWork space. When I arrive, after my 30-minute train ride, I start by reflecting on yesterday’s learnings and, based on those insights, plan my day. Usually, I analyze the margins of the day before and update my personal dashboard before creating a new prospect list to contact. After grabbing a cup of coffee, I start working. At the end of the day, I love to go climbing or go to the park with my friends.

Who inspires you?
The people who inspire me the most are my close family members. I admire not only their achievements but how they face struggles. Coming from a family of entrepreneurs and craftsmen, I model my life and work based on my family’s lessons. I’ve learned how working for what motivates you creates your success, and how learning from your failures helps you move forward.