With a user-generated content strategy, you can amplify the word-of-mouth of your customers through your own digital channels. This is most interesting if your brand appeals to millennials.
Millennials drive 70% of all user-generated content and are essentially professional content curators. According to Salesforce, visitors to websites that include galleries with user-generated content spend 90% more time on the site and ads with user-generated content generate 5x greater click-through-rates.
According to Stackla, consumers find user-generated content 9.8 times more impactful than influencer content while making a purchasing decision perhaps because people are likely to be more trustful of recommendations from friends and their own social network. 90% of consumers say authenticity is important when deciding which brands they like and support (up from 86% in 2017).