Definition of native advertising
The idea behind native advertising – a term that first sprouted in 2011 – is to create content that seamlessly blends with the look and feel of the format in which it is published. For instance, a native ad can take the form of editorial content that informs a reader about something relevant while addressing their latent need for a product or service.
Native advertising has boomed in the last couple of years and its expanse is estimated to increase by 372% by 2025 – it’s here to stay!
The benefits of native advertising
- Reach a new and larger audience – 53% of web surfers prefer native ads to banner ads
- Higher engagement – As a less intrusive advertising method, native ads are likely to boost purchase intent by 18%
- Fight ad fatigue and bypass ad-blockers – While 80% of internet users use ad blocks to avoid banner ads, two-thirds of Gen X consumers trust native content over traditional advertising
- Enables you to tap into a consumer’s latent needs – 45.4% of consumers say that sponsored content is more relevant to them
- Great method to advertise on the open web