According to a study in the journal Behavior and Information Technology, “the use of emoji faces in computer-mediated communication produces neural responses that are similar to those that are observed in face-to-face communication”. Seeing a happy face affects us on an emotional level, and it doesn’t seem to matter much whether that face is on a person or a screen.
Studies suggest that people remember 20% of what they read and 80% of what they see. So, it’s no surprise that according to Zazzle media, Facebook posts with emojis have a 57% higher like rate, a 33% higher comment rate, and a 33% higher share rate. Emojis help humanize your brand, in a world where the overwhelming majority of millennials prioritize brand authenticity and prefer “real and organic” over “perfect and packaged”.