Get to know our native advertising specialist

Nicoradja van der Kraan

Can you tell us a little bit about your background and where you grew up?

I grew up in a small town called Delfzijl. It’s in the very north of Groningen, around the coast. It was a fun town to grow up in. I went to a public school with students from different cultural backgrounds. My family on my mother’s side originally come from the Moluccan islands. My dad is from The Hague and I have one sister. Our family on either side is huge! We joke around a lot and don’t take things too seriously – except for board games!

What do you love most about your job?
What I like most about my job is testing new ideas and generating great results with them. I really get a kick out of seeing the ROI soar through the roof. I also like the work hard, play hard mentality at Social Blue. We always work hard to get things done but have a lot of fun together while doing it.

What are you most known for?
I’m known for being the ‘hype man’ in the Groningen office. I support my colleagues with crazy sound effects, exclamations, and interjections to keep everyone pumped! One of my “sounds” was so popular that Glenn, our back-end developer, actually implemented it into our dashboard. Every time we reached our daily target, you’d hear my crazy voice emanating from the dashboard.

What is your #1 productivity tip?
My #1 productivity tip is to use the “Getting Things Done” principle. It’s a time management technique that productivity consultant David Allen describes in his book with the same title. It works well for me. Every day, I decide on what my top three priorities are. Knowing what I need to focus on makes my day much easier. I also use the “Todoist-app” in order to list my priorities. I tried to do this on paper initially, but that just didn’t work for me.

What is your passion outside of work?
I’m really interested in health and sports. I did martial arts between the ages of 8 and 17, and then I started back up again when I was 24. I really like being the best version of myself, and so I like trying new things that help me improve. For example, I’ve started practising yoga and I’ve quit drinking coffee.

What is something your look forward to every day?
I always look forward to dinner! I really enjoy good food with my girlfriend. And of course, every day, I’m excited to dive into my campaign statistics from the previous day to see how they performed!

If you could travel anywhere, where would you go and why?
I’ve always wanted to go to Japan. It’d be great to visit Tokyo and discover the countryside. I find Japanese culture fascinating since it’s so different from Europe for the most part. In particular, I really like how honour and respect are so important there.

What is the first thing you do in the morning?
The first thing I do in the morning is hit the shower and then meditate. After that, I get straight to work!

Who inspires you?
Tony Robbins. I think it’s really inspiring how quickly he can cut the bullshit and get to the core of things – figuring out what you really want. I would really like to attend one of his seminars one day.

What is your definition of success?
Success is being happy with who you are and living life on your own terms. To know that you don’t need material things to make yourself happy. My motto is: “Don’t be happy in the future, be happy right now!”