Get to know our Client Success Manager

Maider Sánchez Elizondo

Where did you grow up?
I’m originally from the North of Spain from a city called Irun. It’s located on the Basque coast and surrounded by mountains and sea. It’s also located so close to France, that I could see the French-speaking country from my balcony. I loved to take my dog for walks there. Eventually, I left Spain and moved to the Netherlands for love. That relationship did not go as planned, but I decided to stay anyway. Ten years later and I’m a proud mother of two!

How did you end up at Social Blue?
I worked at a call center where I became friends with one of my coworkers. My friend had previously done an internship at a digital company where she later started to work for. One of her tasks was to set up the Spanish-speaking team and she asked me to join. Because of this opportunity, I started working as an account manager who maintained the relationships with Spanish-speaking clients. After that, I had a few more years of digital marketing related jobs until a vacancy for a Spanish account manager caught my eye at Social Blue that I could not pass up!

Could you tell us a little about your background at Social Blue?
I must admit that it was quite a shock to find out that although the function title was the same, the role was purely sales. I didn’t have much experience with sales-related cold calling, but I gave it a try anyway and, in the end, I was not bad at it. For a while, I was the only non-Dutch employee at Social Blue. Most of the clients that I brought in couldn’t speak English. I spent a lot of time helping campaign managers and marketers with translations and overall client contact. My role within Social Blue became very different, which is something that I really like. I had the chance to learn the whole Social Blue process from A to Z.

I recently started a new role as a Client Success Manager. I didn’t have the ambition to be in sales forever and Social Blue gave me the opportunity to optimize the relationships with our clients. This is something that I really enjoy doing!

What is the first thing you do in the morning?
Together with my dog, I go for an active walk in the park nearby. The park which we walk around stretches for about 2,5 km. This gives me time for myself. With two very young kids, these moments are rare. I start my workday by taking a cup of coffee and going through my emails as well as the Asana notifications. I like to prioritize my tasks for the day. Since I work in a new role, I like to be creative and to think of new ideas to improve customer success if I have some spare time.

What is the biggest or most interesting challenge in your job?
I am responsible for ensuring the set-up of the campaigns runs smoothly, both internally and externally. I also ensure that we deliver killer campaigns that generate big volumes, at a great price, and maintain high quality. It can be difficult to align all of these elements, since the demands of our marketing team and the strategy that we use may be different than the demands of the client. Therefore, I would say the biggest challenge is finding the right balance to make everyone happy and that the collaboration works well both ways. The most interesting part is to dive into the client’s results and follow-up process. Improving the client’s performance together with the marketing team is one of the most rewarding parts of my job.

How have you changed as a person since you started working at Social Blue?
I have become much more open and confident. I used to suffer from massive stage fright. There was a time that I had to do a presentation for an Italian fundraising congress, and this really took me out of my comfort zone. To make things even more difficult, the presentation was in Italian. This is a language that I know I’m not perfect in. I went to the event with one of my clients and together we presented to a crowd of more than 50 people. Their reaction was very rewarding. Many questions were asked during and after the presentation which showed a great amount of interest in the topic. Even though I was uncomfortable in the beginning, I learned so much and I’m glad that I participated!

What are your hobbies or interests outside of work?
I have many interests that are difficult to put in a nutshell. For example, I love photography, playing instruments, and singing. I also love spending time with my kids and family. The most challenging part is finding the time to do all of the things I love!

What advice would you give to your 18-year-old self?
Slow down and go with the flow. At that age, I wanted to have it all! I wanted to be out of the house and making money. I was in a rush to grow up. I learned life is about enjoying each moment in the present, taking things slow, and not forgetting to have some fun along the way.

What inspires you?
Nature is a great inspiration. In Spain, I used to hike up the mountains, and this helped clear my mind. As the Netherlands has a lack of mountains, I sometimes take my bicycle on the train and go to the National Park. In my day-to-day life, it can be difficult to find some alone time. Being surrounded by nature helps me to gather my thoughts and allows my creativity to flow.

What motivates you?
Definitely my children. In my childhood, I haven’t experienced much encouragement and support to make my own decisions. Therefore, I want to support my children and offer them the freedom to develop and to become the people they strive to be. This motivates me to be the best version of myself for them.

Three words that you would use to describe Social Blue.
This is quite an easy question to answer. I would say teamwork, passion, and opportunities. This has been the only job in which people show gratefulness for your work. It has also been the only job in which opportunities within the company are offered based on wishes and hard work.

What do you like most about Social Blue?
Social Blue values hard work and they show appreciation. Not only your closest colleagues but also the higher management shows regular care. Social Blue rewards people who go the extra mile.