Native creates advertising experiences for users with a latent need without being intrusive. Native ads match the look, feel, and function of the media format in which they appear (for instance, an article for an online publication).
What sets native apart from other forms of advertising is that it uses rich, quality content that provides readers with valuable information they want to know about. The ads aren’t necessarily limited to just the baseline of what you want to tell your audience and there’s scope to offer additional informative content. Providing information that is useful to the customer while purposefully introducing your product or service specifications subtly is the key to good native advertising.