The Top 3 Advantages of the Pay-Per-Lead Model

Performance marketing sets apart the wheat from the chaff. PPL specializes in tapping into the right channels to reach warm audiences and generate qualified leads, that is leads that will quickly convert. As lead generation experts, we can vouch for the pay-per-lead model.

A pay-per-lead model focuses on delivering qualified leads to the client. It’s result-oriented – no charge for creating strategy, imagery, advertisement texts, analyzing data, and running split-run tests – just the leads. The client also benefits from free branding and engagement that the campaign generates. Using the PPL model, our lead generation experts produce qualified and warm leads that stay on the sales funnel until the end and eventually convert.

A pay-per-lead model speaks to a company’s continuous expertise and leaves no room for unqualified leads such as with agencies that work on retainer contracts, i.e. services delivered as part of long-term contracts that warrant a monthly payment.

Lead generation experts that work on the pay-per-lead model like Social Blue are “extra-diligent about lead quality” since the client only pays for the results. One of the major benefits of this model is that agencies like ours pull out all the stops for you while an agency working on a retainer contract will have no incentive to deliver the best lead quality possible since they’re working on a flat fee.

A pay-per-lead model works on the idea that clients want high-quality leads and nothing else. There are no contracted months or any lengthy paperwork. At Social Blue, we try to maximize our campaign results by continuously A/B testing, analyzing, and optimizing ads. We request feedback from clients to ensure the best possible results for them. Our copywriting and marketing teams work very closely together to create strategic ads.

Pay-per-lead agencies like Social Blue can work with clients for as little as a few months but because of our success rates, we’ve built long-term partnerships. Take a look at what our clients have to say:

You can read more about how we’ve successfully connected our clients with new consumers here.

Lead generation experts that employ the pay-per-lead model cover the ad spend – ads, landing pages, videos, photos, whatever your campaign needs – and they also buy all of the media. All you pay for is the final leads – leads with a high probability of conversion.

Do you want to know more about how your lead generation strategy can benefit from a result-oriented, pay-per-lead model that covers the whole ad spend from start to finish – a model bolstered by free branding and engagement without the risk of monthly fees or a lengthy contract? Get in touch with our experts now!