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92% of the world’s online population is estimated to use emojis, and so it’s no surprise that marketers everywhere have embraced this rapidly growing visual language that transcends borders and tongues. Emojis are a great tool to humanize your brand, create an organic feel, and generate visceral responses in your audience as long as you align the icons you use with your message and brand voice.
Native advertising has gripped the ad world by storm, and it has proven to be a very effective method for lead generation. Native advertising enables you to reach a wider audience and enhance trust and brand loyalty. Native ads registered an 18% lift in purchase intent as compared to banner ads and average a CTR (0.2%) that’s higher than display ads (0.05%).
The sales funnel starts the moment someone becomes aware of your brand and ends when they make a purchase and become a customer. Once you’ve received your quality leads from us, it’s time to get converting.
With a user-generated content strategy, you can amplify the word-of-mouth of your customers through your own digital channels. So how exactly do you go about creating user-generated content?
The advent of GDPR has not been accompanied by much cheer from marketers. After all, no one who wants to make a sale would willingly dissuade a customer from sharing their personal details.