During the brand launch, we used the reach and frequency ad buying option to ensure that it reached its target audience as often as necessary to convey the core message.
Naturalicious created 2 high quality video ads, as well as a specifically designed carousel ad detailing a special introductory offer. Using these methods, the company was able to engage with almost two-thirds of the active Facebook audience in the Netherlands.
The target group that showed high engagement with the video ads and the carousel ad were then saved as a Custom Audience that could be used to target a future direct response campaign.
To maximize the campaign effectiveness, Naturalicious used the Facebook pixel to gain insight into traffic on its website that was generated from Facebook, resulting in a significant increase in new leads that had the potential to convert to direct sales.