Business Objective’s goal is to find people who are interested in getting a mortgage or reconsider their mortgage. We find people who would like to transfer their mortgage to benefit from the current low interest rates in the Netherlands. Interested consumers leave their details for to contact them and schedule an appointment with one of the experts.

About our client

Taking out a mortgage is a big thing. contributes to a happy life by offering a quick, efficient, and personal way to help clients with what might be their biggest financial step in life. is an independent company with experts that combine online and in-person contact options to give great advice for getting an affordable price.

“Social Blue is a valuable partner in campaign management and lead generation. What we especially like about our collaboration is the service orientation, flexibility, and pleasant communication. Therefore, we like to use their services.”
M. Bakkenes Teamlead Marketing,

Campaign strategy

Although can help anyone with their mortgage, the campaign focuses on people who would like to transfer their mortgage. The campaign responds to the historic low interest rates in the Netherlands that can save house owners a lot of money on their fixed expenses.

“It’s a pleasant client to work with. We get a lot of freedom and trust from them to do what we do best and that is very important and valuable to me as a marketer.“
Nicoradja van der Kraan Native Advertising Specialist

Key results

The target audience is house owners who are 35 years and older. In our advertorial, we explain how to benefit from transferring mortgage. The explanatory nature of our campaign enables people to make informed decisions which increases the quality of our leads.

Free branding

Since we only charge per lead, didn’t have to pay for the 19k monthly visits.