The company was looking for people over 50 with hearing loss (or people having a loved one suffering from hearing loss) who were interested in getting a hearing exam in stores nationwide.
Geers Dobry Słuch offered these people a chance to try a hearing aid for free. Their flagship model, the Phonak™ Marvel, was brought to the attention of the target audience by this campaign. Within a year, we found 33,600 high-quality leads.