To reach women aged 60 and over, we created a Facebook ad campaign with a call to action to subscribe to the newsletter, with the added incentive of a 20 store credit.
Ads were created for desktop, mobile and tablets, and were targeted to people based on gender, age, and interest. The team also tried out ad creative targeted to grandmothers, using text and imagery that would appeal to those with grandchildren.
To increase conversions, a special responsive campaign landing page was created. Then, having generated interest and signups. Atelier Goldner Schnitt remarketed ads to website visitors using Custom Audiences and Lookalike Audiences to encourage sales conversions.