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Social media has revolutionized how we communicate on a global scale, and that’s deserving of some recognition, isn’t it? And so, digital publisher Mashable was right to shine a light on social platforms by dedicating a day to celebrate it back in 2011 – the 30^th of June now marks ‘Social Media Day.’ Today we’re spilling a few of our expert tips on how to scale and nurture your audience in honour of social media day!

Meet Alexander Blom. Read this interview and find out how he uses his top sports mentality in his role as a strategist at Social Blue. “Strategy is a big part of the game. It’s key to understand your opponent, find their weaknesses, and use your strengths to the fullest.” Learn more about his biggest achievements and lessons learned during his tennis career.

Read this interview to learn more about our Head of Marketing Nordics Mimmi Ångström: “What I really love is the ability to be creative and to think strategically at the same time. In order to have top-performing campaigns, a key factor is to think outside the box. When a campaign shows lesser results, you need to be able to reinvent the campaign. I like that.”

From the beginning, Social Blue has set out to be a different kind of company. One that not only celebrates connection, but is committed to upholding a culture where inclusion, diversity, equity, and accessibility are valued and respected.

One year after starting a lead generation pilot for our client Le Comptoir des Langues, we’re looking back at an eventful year. Despite the pandemic, we were able to establish a great partnership with this online French education service that provides English courses. We’ve generated over 20,000 high-quality leads within just a year. Now, we would like to share with you our lead generation strategy during COVID-19.

Read this interview to learn more about our Head of CRO Kasper den Ouden: ” I used to work for a small company and always assumed big companies are rigid. However, Social Blue proved me otherwise! I experience a lot of flexibility. Not only with the number of people that I talk to and work with every day but if I ever need anything that will help me to do my job, it can always be arranged. It’s the ‘work hard, play hard’ attitude that I love.”