Data and Lead Generation, a complicated relationship

Misusage of data and black-hat tricks by not-so-savvy marketers created a ground of misinformation and mistrust. These unethical practices have led to government regulations that help protect the user’s data. In 2019, the European Union passed a data protection legislation to protect EU citizens from the unlawful collection, use, and selling of their personal data. And soon, more countries followed. While marketers are left scrambling to get their privacy practices in line with these regulations, they are also left worried that their honesty will lead to less, well leads.

Will data and privacy regulations be the death blow that end lead generation efforts? Absolutely not. Data and privacy regulations are by no means a negative thing. On the contrary, these regulations have forced marketers and businesses to go back to the drawing board and create policies that are transparent, honest, and consumer centric.

The future of lead generation

What does the future hold for lead generation strategies? Transparency and trust. Complying with data rules means that users are not kept in the dark about their information. This also means that audiences will have full access and control to their personal data.

Social Blue, the transparent lead generation agency

For Social Blue, being transparent about data collection and usage is a way of life. Our privacy practices are easy to follow so that our clients and their clients know exactly where they stand – how we collect data, what we do with it, where it is stored, and for how long. Our privacy team gives support and answers questions throughout the campaign and steps in where clients need help or advice, for example, to deal with the privacy rights of users.

Bottom line

As data policies become stricter, the gap between the user and their data will only become narrower. These new policies will urge companies to be more transparent if they want to be in business. For Social Blue, transparency and honesty is not something new. It is one of the pillars of our operations. In everything that we do when working with our clients and their clients, we strive to build long-standing relationships based on the foundation of trust. This can only be done by operating with an open book.

To learn more about our privacy practices and how your personal data is handled, get in touch via email, info@socialblue.com.