Misusage of data and black-hat tricks by not-so-savvy marketers created a ground of misinformation and mistrust. These unethical practices have led to government regulations that help protect the user’s data. In 2019, the European Union passed a data protection legislation to protect EU citizens from the unlawful collection, use, and selling of their personal data. And soon, more countries followed. While marketers are left scrambling to get their privacy practices in line with these regulations, they are also left worried that their honesty will lead to less, well leads.
Will data and privacy regulations be the death blow that end lead generation efforts? Absolutely not. Data and privacy regulations are by no means a negative thing. On the contrary, these regulations have forced marketers and businesses to go back to the drawing board and create policies that are transparent, honest, and consumer centric.